October 5, 2022

What to Expect at Apple’s ‘Far Out’ iPhone 14 Event

A woman walks past a picture of the iPhone 13 Pro on the day the new Apple iPhone 13 series went on sale in Beijing, China, September 2021. Apple is expected to launch its iPhone 14 lineup on Wednesday. (Garcia Rawlins, Reuters)

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CUPERTINO, Calif. — Apple is expected to unveil its iPhone 14 lineup Wednesday at the company’s annual September keynote event.

The product event, teased with the tagline “Far Out,” will be held at Apple’s Cupertino, California headquarters and will be streamed live. Apple website and social media channels.

This year’s invitation also featured the night sky with a cluster of stars forming the Apple logo, leading some to speculate that the iPhones would have major camera upgrades to allow for better nighttime or long-range photography. But in typical Apple fashion, the tech giant kept details low as it builds excitement and entices customers to tune in on the big day.

The event will begin on Wednesday at 11 AM MT. Here’s a look at what to expect from CEO Tim Cook and his team.

Star of the show

As it has done every year for about a decade, Apple is widely expected to unveil its latest iPhone at a September keynote.

Apple is expected to go big with the iPhone 14 — literally. It is rumored to launch a 6.7-inch phone that is not a Pro model, meaning it will have a larger screen size, but without the hefty price tag. The rumor mill suggests that Apple may drop its cheaper, smaller iPhone 14 lineup so that they don’t compete with iPhone SE sales.

The previews indicate that the latest Pro model is slightly slimmer and that the much-disliked notch around the front-facing camera setup is missing from the new iPhone models.

Apple watchers are excited about improving the main camera quality with the iPhone 14 – it can shoot 8K video. If this happens, it could be one of the biggest changes to the iPhone’s camera quality to date.

How Apple will price the iPhone 14 is already shaping up to be a test, as broader economic conditions for both the tech industry and consumers have entered murky waters. A few analysts are already predicting slight price hikes for the latest and greatest iPhone model. “My expectation is that Apple will probably raise prices,” Ben Wood, chief analyst at market research firm CCS Insight, told CNN Business ahead of the event.


My expectation is that Apple will have to raise the price.

-Ben Wood, CCS Inside


Currently, the regular, non-mini iPhone 13 starts at $799, the iPhone 13 Pro starts at $999, and the iPhone 13 Pro Max starts at $1,099. Some analysts are predicting a price hike of at least $100 on the high-end Pro and Pro Max models. But given the difficulty consumers face, he thinks Apple will also do “everything they can to minimize it as much as possible.” This can mean offering attractive trade-in bonuses, payment installment plans and other incentives.

Cook said on the company’s most recent earnings call that despite rising inflation and other economic headwinds, there was “no clear evidence” of a macroeconomic impact on iPhone sales. This does not mean that the tech giant is immune to the deteriorating economic environment. It has seen a nearly 11% drop in profits in the three months ended June. This event also comes Amid supply chain hiccups Linked to China’s zero-COVID policy.

Finally, there is some talk that Apple may ditch the iPhone’s Lightning port in new models and opt for a design that charges via wireless MagSafe. There are also rumors that some US models may be released without a physical SIM slot as Apple moves towards an eSIM-only design.

Apple Watches, iOS 16 Release Date and more

New Apple Watch models are expected to be unveiled on Wednesday, including a high-end offering. The official release date for iOS 16 is also expected to announce the much-hyped latest update that will allow users to customize their iPhone lock screens (similar to Android) and will feature updated iMessage features.

What not to expect

With the new iPhone expected to take center stage, many analysts don’t expect Apple to release new iPads or Mac computers until October. Of course, rumors can always be wrong about these things. Apple is unlikely to launch its previously rumored and highly anticipated AR headset on Wednesday.

Despite rival Samsung’s love affair with foldable devices, Apple is not expected to release such an iPhone this fall.

CNN Business will be live as the world’s most prestigious technology company puts an end to all the rumors and unveils some of its latest gadgets in time for the busy holiday shopping season.

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