We always knew this was true, isn’t it?
- Fortnightly gig attendance could extend life expectancy by NINE years
- Wellbeing increased by 21% from just 20 minutes of gig-time, compared to just 10% for yoga and only 7% for dog-walking
- O2 commissioned scientific study reveals the power of live music on the human body and mind
According to the study, experiencing a gig for just 20 minutes can result in a 21% increase in feelings of well-being. Further research found a direct link between “high levels of well-being [and] a lifespan increase of nine years”, therefore suggesting that being exposed to live music could help you live longer.
Bespoke psychometric testing and heart-rate tests were given to the participants of the study, with an increase in feelings of self-worth (25%), closeness to others (25%) and mental stimulation (75%) reported when said participants attended a gig.
“We all know just how good it is seeing your favourite band or artist live, but now we have the proof. Life doesn’t come with catch up and through Priority Tickets, O2 customers have access to over 5,000 live shows in more than 350 venues across the UK every year.”
Those looking for a quick-fix however should not look to just listen to music in private, with over two thirds (67%) of Brits surveyed saying experiencing live music makes them feel happier than simply listening to music at home – showcasing that the shared experience, which performed so strongly in the research, is key to increasing wellbeing.
Patrick Fagan, Expert in Behavioural Science and Associate Lecturer at Goldsmith’s University, said:
“Our research showcases the profound impact gigs have on feelings of health, happiness and wellbeing – with fortnightly or regular attendance being the key. Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”
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