July 6, 2022

This could be the end of Netflix password sharing

This could be the end of Netflix password sharing

In a blog post on Wednesday, the company said that Netflix has been working over the past year on ways to “enable members who share outside of their household to do so easily and securely, while also paying more.” (Christopher Triplaar, Universal)

Estimated reading time: 2-3 minutes

Los Angeles – Netflix knows you’re sharing your password. And soon you may have to start paying for the privilege.

Over the past year, Netflix has been working on ways to “enable members who share outside of their household to do so easily and safely, while also paying more,” the company said in a blog post. Blog post Wednesday.

As part of this effort, over the next two weeks, Netflix will roll out two test features in Chile, Costa Rica and Peru called “Additional Member” and “Profile Transfer.”

With Extra Member, people on Netflix’s Standard and Premium plans can pay to add an account for up to two people they don’t live with.

These “extra” members will have access just like any other Netflix account, including their own profile and login, but at a reduced price: 2,380 CLP in Chile, $2.99 ​​in Costa Rica, 7.9 PEN in Peru. Netflix will not count these additional memberships into the total number of paid subscribers, according to a company spokesperson.

Separately, the “Profile Transfer” option allows subscribers of any category to transfer their profile information – that is, your viewing history – to a new account for which they will pay.

In its blog post, Netflix said that features like separate profiles and multi-streaming for its Standard and Premium plans were meant for people who live together, but that they “created some confusion about when and how Netflix can be shared. As a result, accounts are becoming shared between families – affecting the Our ability to invest in great new TV shows and movies for our members.”

It’s limited testing at the moment, but Netflix said it’s bringing the features to these three markets so it can understand how well they work before they roll out to the rest of the world.

Netflix has turned a blind eye to password sharing for most of its history. But with the company now serving nearly 222 million subscribers and competing in a crowded market, it’s considering new ways to bring in revenue for premium content so it can attract new users, keep the old ones happy and compete with competitors like Disney+.

Its investors are worried about slowing growth. Netflix Inventory down 41% This year, the company released in January subscriber expectations that were weaker than expected.

Related stories

Tags

entertainmentBusiness

More stories you might be interested in