To use the new feature, shoppers who plan to pick up or return an order from Starbucks in the Target app can indicate that they are “on the way” to guarantee a fresh drink or food item. The target employee will deliver the Starbucks order and the target items to the customer’s car. The option is also available for customers who complete returns through the Target app.
Target has expanded its sidewalk services in recent months, including letting customers buy alcohol, adding a “Shopping Partner” feature that allows someone else to pick up a shopper’s order, and expanding its partnership with same-day delivery service Shipt.
In its latest earnings, Target noted that adding these services has increased sales more than tenfold since 2019, reaching $1.4 billion in the third quarter of 2021 alone.
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