Sony and Honda plan to form a new company to design and sell electric vehicles. The initiative has not yet been finalized, but the two companies have signed a memorandum of understanding stating their intentions. The yet-to-be-named new company is expected to be created this year, with sales of the first EV model scheduled for 2025.
Honda will produce the first model, the new company will hand over the design, development and sales of the vehicle, and Sony is to build a mobility service platform. The partnership aims to integrate Honda’s expertise in car design and marketing with Sony’s capabilities in image sensors, telecommunications and entertainment.
“Sony’s mission is to fill the world with emotions through creativity and technology,” says Sony CEO Kenichiro Yoshida. Report. “Through this partnership with Honda, which has accumulated extensive global experience and achievements in the automobile industry over the years, we continue to make revolutionary developments in this field, wanting to develop our vision of ‘making the operating space more emotional’ and contribute to the evolution of the movement centered on safety, entertainment and innovation.
“The new company will be at the forefront of innovation, evolution and expansion of movement around the world, taking a broad and ambitious approach to creating value that transcends customer expectations and imagination,” says Honda CEO Toshihiro Mibe. “We will do this by enhancing Honda’s cutting-edge technology and knowledge of the environment and safety, while at the same time streamlining the technical assets of both companies. Although Sony and Honda share many historical and cultural similarities, our technical expertise is very different. I hope this coalition unites to provide better opportunities for future movement.
Sony has been signaling its intentions to enter the automotive world for a while, but this marks its first firm move in the business sector. At CES 2020, Sony showed off an electric concept car called the Vision-S, and followed it up with the Vision-S 02 at CES 2022. At that time Sony announced plans to establish an operating company called Sony Mobility in the spring of 2022. ; The new Honda Partnership seems to have developed that idea.
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