October 5, 2022

Samsung Galaxy Unpacked Event 2022

Samsung Galaxy Unpacked Event 2022

Customers try out Samsung Galaxy smartphones at the store in Seoul, South Korea, on July 5 (SeongJoon Cho/Bloomberg/Getty Images)

At its product launch event on Wednesday, Samsung will once again make foldable phones difficult to sell. It will try to show that smartphones can now offer the flexibility of flipping and folding without compromising on performance or features.

Samsung is expected to announce its new Flip 4 – which opens like a clamshell, a design reminiscent of foldable phones from the early 2000s – as well as the Z Fold 4, which opens out like a book to form a tablet.

The hardware will likely get camera upgrades, a new hinge and slimmer body, and a longer-lasting battery. The Flip’s cover is rumored to get an improved interface, allowing easy access to notifications, gadget control, and wallet functions, without having to unlock the phone.

after, after ominous start With its Galaxy Fold in 2019, Samsung has continued to push the concept of foldable smartphones, often at very high price points. But Dan Ives, an analyst at Wedbush Securities, told CNN Business that Samsung’s foldable efforts remain an “epic disappointment” for the company.

“This has been an Everest-like ascent to succeed in a foldable concept – the design, pricing, consumer preferences and habits make the Flip and Fold a very specialized part of Samsung’s base,” he said.