The incident, which took place on Tuesday, was a coordinated struggle with the People for Ethical Treatment of Animals (PETA). Cromwell is a longtime supporter of the group and serves as “Honorary Director”. In a video he released by the company, Starbucks called for “stop charging too much for vegetarian milk.”
Depending on the US city, Starbucks charges about 70 cents more for milk substitutes that include soy, coconut, almond and oat milk. The chain has recently dropped extra charges at its United Kingdom stores.
“My friends at Beta and I urge Starbucks to stop punishing customers who are kind and environmentally conscious for choosing plant milk,” Cromwell said in a statement to PETA. “We all have a role to play in the life and death of climate change, and Starbucks must do its part by stopping its vegetarian rise.”
The incident lasted half an hour before police arrived to clean up the Midtown Manhat cafe. Cromwell appeared to be wiping the glue from his hand with a knife.
PETA has been giving voice to this issue for a long time. They recently wrote an open letter to Sir Paul McCartney, former CEO of Kevin Johnson, asking him to remove the extra charge as its US locations did in the UK.
Cromwell was nominated for an Academy Award for his role as a farmer in the 1995 film “Babe”. He is currently playing Ivan Roy in the movie “Heir” which is airing on HBO. Like CNN, HPO is owned by Warner Bros. Discovery.
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