February 6, 2023

Instagram dip changes after the Kardashians imitate TikTok

Instagram dip changes after the Kardashians imitate TikTok

Kris Jenner, Kendall Jenner, Kylie Jenner and Kim Kardashian on May 8, 2018 in New York City.

Demetrius Kambouris | Getty Images Entertainment | Getty Images

dead He has finished a beta version of his Instagram app which has infuriated many people, including celebrity sisters Kylie Jenner and Kim Kardashian.

Instagram head Adam Mosseri told the platform the news On Thursday, it said it would back down from its recently released version of Instagram that mostly featured algorithmically recommended videos for users on their home screens.

Many Instagram users, including the Kardashian sisters, complained About the Instagram beta, expressing frustration that the app was openly copying rival TikTok while walking away from its photo-sharing roots.

Then Mosseri chest A short video on Tuesday responded to critics saying that photos will continue to play an important role on Instagram, but that changing user habits favors video. In other words, Instagram will continue to push the video as people are increasingly sharing and liking the videos on the app.

But the backlash against the video-focused Instagram beta appears to have led Mosseri and his team to temporarily reverse course.

“I’m glad we took a risk – if we don’t fail now and then, we’re not thinking enough or bold enough,” Mosseri told Platformer. “But we definitely need to take a big step back and regroup.”

However, Mosseri explained that Instagram will continue to increasingly meet its video needs, and that while it will temporarily reduce the number of algorithmically recommended videos people watch, that number will rise again once the company feels the technology improves.

When I mentioned the second quarter dead profits Who missed Wall Street expectations, CEO Mark Zuckerberg told analysts during a phone call that “about 15% of the content in someone’s Facebook feed and a little more in their Instagram feed is recommended by AI or accounts you don’t own.” Meta expects these numbers to double by the end of next year, stressing the company’s reliance on using machine learning to figure out what materials to show users.