July 4, 2022

Information and official release date for the NikeCraft general purpose shoe

Information and official release date for the NikeCraft general purpose shoe

If Mars Yard – Nike and Tom Sachs’ introduction to the NikeCraft concept – was designed for space scientists, its relatives, the NikeCraft General Purpose Shoe (GPS), find its basis in everyday life. Both, of course, build on the basic idea of ​​sneakers as an everyday tool and are created with the same unwavering attention to detail.

It’s not what you do, it’s how you do it.

“I got involved with Nike at first because we wanted to make a sculpture that everyone could wear. It’s a tool for everyday life,” says Sacks.

The shape of the GPS is distinctive, thanks to the slightly inverted toe, but it’s not very distinctive. Its design—with a three-piece molded cup sole, signature wear straps, microfiber collar, and ultra-breathable knit—packs a valuable punch. “It took a decade to make a shoe as simple as possible and not simpler. NikeCraft “avoids innovation for its own sake, but embraces it as a necessity,” adds Sacks.

GPS engineering and materials are chosen to provide comfort, support and a high degree of tactile sensation in a product at a good price.

The attention to durability in terms of utility and style is evident in the upper material (open enough to breathe, and snug enough to fend off a few drops of rain), the quality of the wear straps, and, again, the molded three-piece cup sole. “It has taken me years to best utilize the superpowers of scale and deliver value while still reflecting my studio standards. Great collaboration is something no partner can do without the other, and NikeCraft has always been a 50/50 collaboration.” sacks says

GPS reminds us that beauty comes through creating a connection with the things one has: dye them, rip them, fix them. “GPS is a tool for being at your best,” Sachs says. “They have low quality. They are supposed to do all the things you do and tell your story.”

Like other perennials in the sneaker world, NikeCraft will display GPS in multiple color schemes. The release version, the Studio, features a gum rubber midsole, a muted white upper and blue wearing straps. It’s Tom Sachs Studio’s new uniform colorway, and it might as well be your costume.

It comes in women’s sizes 5-14.5, 15.5 and 16.5 and men’s sizes 3.5-13, 14 and 15.

NikeCraft GPS is available June 10 at nikecraft.com. It retails for $109.99.