Gwyneth Paltrow shared an announcement this week that some people thought it was, well, pardon the pun intended, crap.
Wednesday, A post on the verified Instagram account of the company you founded, Goop presented “The Diapér”.
“Our new disposable diaper is lined with virgin alpaca wool and secured with amber stones, known for its age-old properties of emotional cleansing,” the caption read. “Infused with the scent of jasmine and bergamot for a rejuvenating child.”
It wasn’t accepted, with one person commenting “In the meantime, hundreds of thousands of parents in the US can’t even afford a basic diaper.” Others doubted that it could be true because it was exaggerated.
Soon Paltrow came clean In a video posted on the account Thursday, he explained that the diapers were a publicity stunt to draw attention to an issue important to many families.
“Goop launched a luxury disposable diaper at $120 for a pack of 12 and there was a lot of outrage. It was designed to piss us off,” Paltrow said. Because if treating diapers as a luxury makes you crazy, then they should be taxed like a luxury.”
The comment urged people to donate to Baby2Baby “to help provide diapers, milk and other essentials for families in need.”
“While diapers are absolutely necessary, in 33 states, they are not treated as a staple. They are taxed as a luxury good. (We priced our fictional Diapers at $120, because that is what a diaper tax can cost families annually)” Continue reading the caption. “Right now, many families in need are also struggling as a result of the nationwide shortage of formula.”
Those who thought it was real can be forgiven because Goop had some pretty good products before like this Smells Like My Vagina candle and a Ouija board that cost nearly $2,000.
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