One of the biggest dance music festivals Electric Daisy Carival is all set to make its debut in India this weekend. Only Much Louder in partnership with Budweiser will bring Electric Daisy Carnival (EDC) to India. The first-ever edition of the Vegas-style festival will be held in Delhi on the 12th and 13th of November, with one of the largest line-ups of International and Indian artists ever witnessed in the country. A multidimensional music experience, EDC combines the world’s most renowned electronic music talent with mesmerizing production and sound design that is sure to overwhelm fans with its sheer scale, creativity and overall immersive experience.
You can get your tickets here – insider.in
Lets go back to the roots of Electric Daisy Carnival
EDC 2010, picture by RUKES.COM
The first Electric Daisy Carnival rave was held in the early 1990s at an open field in the city of Pacoima, in Los Angeles, California, by Gary Richards and DJ Steve Kool-Aid. In the early years, several Southern California venues played host to the annual electronic music festival. 2009 marked the first year that the festival occurred in Puerto Rico. In 2010, the event expanded to Dallas, Texas, and in 2011, an event in Orlando, Florida, was added.
In 2012, the EDC expanded to New York, and in 2013 expanded to Milton Keynes, UK, and Chicago. In 2011 a three-day event in Las Vegas that drew 230,000 people. In 2015 it drew more than 400,000 over 3-days (134,000 per day). Today EDC is held in California, Florida, Nevada, New Jersey, New York as well as abroad, including Mexico, the UK, Brazil, Japan and India. Electric Daily Carnival is easily one of the biggest dance music brands in the world at the moment.
The Founder – Pasquelle Rotella
Experience creator, businessman, philanthropist, film producer, night owl. Over the last 20 years, Pasquale Rotella has been known as many things. First and foremost, he is the founder and creator of the world’s largest dance music and experience company: Insomniac. He is internationally recognized as a leader in his field and a champion of electronic music culture, informed by its rich history and determined to pen the narrative to its bright future.
“Providing a memorable, one-of- a-kind experience for our fans has and always will be my first priority,” says Rotella. “We take a lot of pride in our productions, from the scenic stages and the performers to all the interactive art pieces we feature.”
Rotella earned spots on the prestigious Billboard Power 100 list in 2013, 2014, and 2015, and has been labeled by the magazine as a top “EDM Power Player” and the second most important person in EDM by Rolling Stone. He was voted the #1 Most Powerful Person in EDM by inthemix, and awarded a spot on Vegas Inc.’s “Top 40 Under 40. Insomniac Events has been featured on Fast Company’s Top Ten list of the music industry’s Most Innovative Companies, alongside Spotify and Vevo.
Electric Daily Carnival – Las Vegas
EDC moved its flagship festival to Las Vegas, Nevada in 2011 from Los Angeles. The event was held at the Las Vegas Motor Speedway from June 24 – 26. Reportedly 230,000 people had attended the 3 day festival. In 2016, Electric Daisy Carnival celebrated 20 years Under the Electric Sky. More than 134,000 fans walk through the gates of the festival each night. That’s more than 400,000 people over the course of three days. It required 100 forklifts, 70 aerial lifts, 133 light towers, 305 utility and golf carts, and more than 500 motor coaches to get the entire festival in place inside the Las Vegas Motor Speedway. That includes eight stages, 18 carnival rides, four Ferris wheels, and a staff of 5,000 people. More than 770 artists have performed at EDC. EDC draws fans from all 50 states and more than 60 countries.
Pasquale Rotella never thought EDC would be his biggest event. He always thought his first EDM festival, Nocturnal, would have a greater impact. EDC started with 5,000 people at the Shrine Auditorium in Los Angeles back in 1997. By 2010, it was filling up the Los Angeles Coliseum and spreading out with offshoots in places like Colorado and Texas. A year later, the flagship edition would relocate from LA to Las Vegas with attendance growing dramatically each successive year. There are now eight stages, compared to just one back when it all began.
It’s time for Electric Daisy Carnival – India
The Delhi edition will be the first one ever in India! Time travel to an alternate reality, with a truly immersive visual and audio experience. A weekend affair: Happening over a Saturday and Sunday, this will be one of your highlight weekends of the year. The festival has included 60% Indian artists in the lineup and 3 spectacular stages. With shuttle running from Gurgaon & Noida, EDC Greater Noida will be a spectacle that will headline the music festival season.
India, where EDM’s popularity was kickstarted by nightclub culture, bolstered by festivals like Sunburn and Supersonic, is its newest outpost. “Ever since I was a kid, I’ve been fascinated by the country’s colorful and exotic culture,” said Pasquale Rotella, founder and CEO of Insomniac Events, the events company behind the festival. “I know it’s a place where the magic of EDC can come alive in a truly unique way.”
OML’s CEO Vijay Nair was quoted as saying: “There are very few festivals that every EDM fan in the world talks about. Once I witnessed EDC in Las Vegas, I could see why. I have never seen a festival of this scale so beautifully executed. We can’t wait to bring that experience to Indian fans and blow their minds.”
All these factors make Electric Daisy Carnival India a tasty festival to be at. We hope all of you will have a great time! Stay safe and keep yourself hydrated!
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