Facebook Parents Meta It has raised the price of its Quest 2 virtual reality headset by $100 as the company accounts for inflationary pressures.
Meta announced the price hike on Tuesday in a Twitter post.
Starting August 1, the 128GB version of the Quest 2 will cost $399, while the 256GB model will cost $499, Meta said.
The company said it raised the price of the VR headset to “continue to invest in the long-term moving forward.”
Added Meta to Corporate Blog “The costs of manufacturing and shipping our products are increasing.”
“By fixing the price of Quest 2, we can continue to grow our investment in exciting research and new product development that will push the VR industry to new heights,” said Meta.
In First quarter, Meta’s Reality Labs division, which includes VR headsets, generated just $215 million in revenue, compared to Facebook’s $27 billion in ad sales. Meanwhile, Reality Labs posted an operating loss of $2.96 billion.
Meta is estimated to have shipped more than 10 million Quest 2 headsets in 2021, according to research from analyst firm Counterpoint. The company said the Quest 2’s relatively cheap price of $299 was the biggest draw for consumers.
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