After an epidemic delay of more than 18 months, “Time to Die” opened on target. The The final James Bond film of the Daniel Craig era It grossed $ 56 million from 4,407 North American theaters, according to Sunday studio estimates, making it easy to win first place.
It didn’t break any epidemics or 007 records, but it didn’t drop significantly and was actually the fourth best start in the 25-movie series. James Bond is not Marvel when it opens on the weekends. The band always has an older audience, which usually does not want to leave the first weekend. In fact, the best bond opening didn’t even break $ 100 million. This is $ 88.4 million for “Skyfall”, which debuted in 2012.
Eric Lomis, distribution head of United Artist Releasing, said: “It’s been a long time since this film got on the big screen.
Directed by Gary Joji Fukunaka, the installment stars Lee Cedax, Ben Visakha, Naomi Harris, Ana de Armas, Lashana Lynch and Rami Malek. Both critics and viewers responded positively (84% on rotten tomatoes and A-Cinemascore). According to exit data, the audience was largely male (64%) and over 35 (57%).
Unlike many films released during epidemics, streaming or hybrid release does not even have a concept for “die time to die”. Not only is it the longest Bond film in two hours and 43 minutes, but it is also an expensive film with a production budget of about $ 250 million. Marketing costs are not included, which is said to exceed $ 100 million.
“Michael Wilson and Barbara Broccoli have great faith in the theatrical experience,” Lomis said of the film’s producers. “They gave us a wonderful movie and we ran it for the theater. It’s so important to us, to them and to the theater owners. When you see this kind of end, it’s so much fun.”
According to the North American distributor United Artists Release, 25% of moviegoers returned to theaters this weekend for the first time in 18 months.
“I thought it was a very significant figure,” Lomis added.
He said he was getting calls from theater owners across the country, with the audience applauding incessantly at the end of the film.
But the profits of Bond films are eventually coming in internationally, which was more than 70% of the global total during the Greek era. “No Time to Die” was launched overseas last weekend, with Universal handling some regions and MGM others, valued at $ 313.3 million as of Sunday.
“This film became bigger than life because it was the first high-profile film to deviate from the release date when the epidemic began,” said Paul Tergarabedian, senior media analyst at ComScore. “It’s amazing how Bond is more attractive and viable and relevant for more than 60 years.”
Last week’s No. 1 film in second place ” Poison: Let there be bondage, “Earned $ 32 million in its second weekend and fell 64% from its record $ 90 million release. The Sony series, which plays exclusively in movie theaters, has grossed $ 185.6 million worldwide to date.
Besides Bond, it was a relatively quiet week at the box office. Other newcomers include A24’s hunting Icelandic film “Lamb”, which grossed $ 1 million in 583 theaters and opened for $ 14,457 on Flickr Street’s “Mass” four screens.
Meanwhile, Disney expects worldwide box office revenue to cross $ 2 billion by 2021 on Monday. And to continue the pace in October, “Halloween Kills” and “Tune”, have already grossed $ 117 million internationally, on the horizon.
“We were in a very bad situation a year ago,” Terrapedian said. “The year is now 32% higher than last year. We’re making progress here, we have a lot of great movies. The industry is congested and ‘Halloween Kills’ may be bigger than anyone expected.”
Rated ticket sales from Friday to Sunday in US and Canadian theaters, according to ComScore. Final domestic figures will be released on Monday.
1. “Die Time to Die,” $ 56 million.
2. “Poison: Let it be murderous,” $ 32 million.
3. “Adams Family 2,” $ 10 million.
4. “Shang-ci and the Legend of the Ten Rings,” $ 4.2 million.
5. “Many Saints of Newark,” $ 1.5 million.
6. “Free Hand,” $ 1.3 million.
7. “Lamb,” $ 1 million.
8. “Dear Evan Hanson,” $ 1 million.
9. “Candy Man,” $ 700,000.
10. “Jungle Cruise” $ 214,000.
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