September 30, 2022

Code in the Netflix app indicates that the ad-supported layer may cancel offline downloads

Code in the Netflix app indicates that the ad-supported layer may cancel offline downloads

If you thought that ad-supported Netflix would just be a regular service with some commercial breaks, I’m sorry to inform you that you were wrong. According to the language in the code of the Netflix app that detected it Developer Steve Moser And the shared with BloombergNetflix may restrict offline downloads to ad-free Netflix tiers.

Currently, Netflix has three tiers. For $9.99 per month, you get standard definition content and the ability to watch TV on one screen at a time. Pay $14.99 per month and you’ll get HD and the ability to watch on two screens at once. If you want to watch everything in UHD (with 4K and HDR), you will have to pay $19.99. You will also be able to watch on four screens at a time.

It’s really no surprise that Netflix considers offline downloads for people who pay for the ad-free version of the service. Earlier this year Co-CEO Ted Sarandos said the ad-supported tier won’t include all of the same ad-free content, and ad-supported tiers are meant to be a portal tier that gives people a taste of a lower price. There is a difficulty in displaying ads on offline content. It is not an impossible challenge, but it is difficult. Besides, Netflix is ​​already putting other things behind paywalls that can be standard. I pay $19.99 a month for Netflix so I can get the most out of my awesome 4K TV with support for multiple HDR formats — not because I need to watch four streams simultaneously.

But historically, Netflix has not treated offline downloads as a feature. Back in 2016, when Netflix finally started allowing offline downloads, Sarandos told CNBC It was to support emerging markets where Wi-Fi was spotty. At the time, Netflix was already behind on the offline show. Amazon Prime has been letting you download things you want to watch later for years. One might assume that people who haven’t yet subscribed to Netflix cite reasons besides the price – eg choppy internet.

in july, Microsoft announced It will be Netflix’s partner in advertising technology and sales – effectively providing the infrastructure to display advertising on a new level. The new ad-supported tier for Netflix is ​​expected to launch in 2023. We’ve reached out to Netflix for comment and will update if we hear back.