Brave announced on Tuesday a new feature for its browser: D-AMP, which automatically transcends any page Google’s Accelerated Mobile Pages Framework Instead it takes users directly to the original website. “Where possible, De-AMP will rewrite links and URLs to prevent users from viewing AMP pages as a whole,” Brave said. Said in a blog post. “In cases where this is not possible, AMP will redirect users from the pages before the page is rendered, and will prevent the AMP / Google code from being loaded and executed.”
Brave designed D-AMP as a privacy feature and did not care a bit about its position towards Google’s web version. “In practice, AMP is harmful to users and the Internet,” Brave’s blog post said, adding that AMP provides Google with additional knowledge of users’ browsing habits, confuses users and is slower than normal webpages. It warned that the next version of AMP – formerly known as AMP 2.0 – would be even worse.
Brave’s position is particularly strong, but the tide has turned sharply against AMP over the past two years. Google first Created the framework Simplify and speed up mobile websites, and AMP is now managed by a team of open source contributors. It was Controversial from the beginning And for some as a baby gets older, he or she will outgrow this. Over time, more and more companies and users became concerned about that restriction and became confused as to whether Google would prioritize AMP pages in search results. Also, the other internet eventually figured out how to build good mobile sites, which created AMP – and similar projects like Facebook Instant Articles – which are less important.
Many Popular applications And Browser Extensions Makes it easier for users to skip AMP pages and, in recent years, publishers (including That’s The Verge Thai company Vox Media) has completely stopped using it. AMP has also become part of the hopeless struggle against Google: A case AMP helped centralize Google’s power as an ad transfer, and Google slowly loaded non-AMP ads.
In a statement issued to On the edge, Google spokeswoman Laura Levine said AMP is an open source framework and will continue to be helpful to developers. Brave said the “allegations are misleading, combining various Internet programs and standards and repeating many false claims.”
However, no one goes after AMP like Brave. De-AMP is somewhat reminiscent Mozilla’s Facebook container extension, Which was created in 2018 to prevent Firefox users from tracking them across the Internet. It is a statement of values in the form of a new feature. Google has been a target for Brave for many years; Brave posted blog posts complaining about Google’s privacy features and so far gone Create its own search engine. Brave has been billing himself for a long time Privacy First BrowserSo Google can choose to be a logical villain.
Of course, for all Brave’s boldness and improvement, it has only a small share of the browser market, and Chrome continues to dominate. So no matter how much the Internet turns against it, AMP will not die until Google kills it.
Update, March 21, 9:20 AM ET: The article was updated with a comment from Google.
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